Red FM’s Poila Boithak Becomes A Three-Day Celebration!
Sourendra Soumyajit, Fakira, Kartik Das Baul, and many more to join in on Red FM’s PoilaBoithak celebrations
Kolkata, April 13, 2024: 93.5 Red FM, India’s leading private radio and entertainment network is thrilled to announce the fourth season of Poila Boithak, a three-day radio festival celebrating the culture and heritage of Bengal. Scheduled to take place from April 12th to April 14th, Poila Boithak promises an immersive experience of the art and soul of Bengal.
Poila Boishak also known as the Bengali New Year is the most significant cultural festival of the region. On that occasion, Red FM introduces a first-ever three-day-long celebration on air. The diverse sounds of Bengal’s folk music will take center stage. From the soulful tunes of Baul to the rhythmic beats of Santhali Melodies, from narratives of Bengali theatre and popular audio plays; each hour slot is dedicated to a specific theme within folk music or theatre.
The festival will feature up-close performances by key artists such as DebshankarHaldar, UshaUthup, Srikanta Acharya, Iman Chakraborty, SourendraSoumyajit, Dohar, Fakira, Kartik Das Baul, and Bikram Ghosh, among others. Additionally, listeners can engage with renowned personalities like Poushali, SujoyneilBandhopadhyay, Anirban Bhattacharya, Sabyasachi Chakraborty, and more.
Speaking on the wins, “Nisha Narayanan, COO and Director, of Red FM & Magic FM, said, “Red FM’s narratives of breathing life into the unsung forms of music and cultures has once again led us to celebrate the spirit of Bengal. Festivities mark the dawn of a new year in Bengal, and Poila Boithak is going to bring just that. Considering the election season, we decided to take the festival on air. For 36 hours non-stop on-air will just reverberate the melody of Bengali folk music. From Baul music to Bengali independent music, from urban folk to Rabindra Sangeet, this year’s Poila Boithak is going to leave no stone unturned. Each theatrical performance will unfold stories that are seeped in tradition and emotion, giving us all a glimpse into Bengal’s artistic heritage.”